Our client, Veterans Transition Network, wanted to create a tv and online campaign that spoke to the Veteran community with relatable and compelling messaging. The purpose was to show support for the realities that veterans are living with, and offer an opportunity to meet with other veterans and facilitators who understood their challenges. We kept the storytelling simple and direct so that it remained on the level of a dialogue and not a pitch. The campaign, with the support of Shaw, UBC and many members of VTN, created a very successful outreach to veterans who might not have been aware of the services of VTN.