3 Pre-Production Tips for Crafting a Great Corporate Video

Corporate videos have become an increasingly helpful tool in the business world. While they have been used by companies for decades, they have evolved and come a long way over the years. On top of that, their uses and applications in these digital times are ever-expanding.
corporate interview

Aside from recruiting and training employees, you can also use corporate videos to promote new products and share your brand story. It’s a great way to get on YouTube and other social media to thrust your business into the spotlight.

If you’re interested in dipping your toes into corporate video production but aren’t quite sure how to start, fret not—we’ve got you covered! In the sections below, you’ll find three smart pre-production tips for creating compelling and creative corporate videos. 

What is Pre-Production? 

There is more to video production than shooting and editing videos. Before you start putting your crew together and bringing out your cameras, you must first undergo the pre-production process. This is where you plan all the elements involved in crafting your corporate videos. 

For successful and productive pre-production, you must do the following: 

Understand Your Why’s

Knowing the kind of video you want to create is good. However, that’s not going to be enough. You should also understand the message you want to convey. You must determine how you can help your audience through the video you are producing. 

For example, if you want to make a how-to video, strive to produce a material that is both helpful and relevant to your target market. 

Create a Script and a Storyboard

Now that you have determined the message that you want to send, it’s time to present your ideas more clearly and concretely. 

You will be able to do this by creating a script and a storyboard. A script describes the progression of your corporate video, while a storyboard shows key visual elements in every single shot. Creating these materials will help you visualize the end product and make necessary adjustments, even before the cameras start rolling. 

Get in Touch with Professionals

With all the details set for your corporate video production, the only thing left to do is to commence with the actual shoot. 

While it is true that anyone can easily hold a video camera and record videos, self-producing your corporate videos may be counterproductive. This is especially true if you have big plans for your video campaigns. If you aspire to further your brand’s credibility, drive better engagements, or trend online, you will need the help of experts. 

Enlisting video production services in Vancouver will enable you to work with professionals who have the right skills, experience, and equipment to produce amazing videos. On top of that, they can help you with every part of the process, from creating your first script to making the final edits. 

What seals the deal is that they handle all production-related matters such as location, logistics, lighting, and actors. All you have to do is ensure that everything is going according to your requirements. 


If your marketing efforts haven’t been as successful as you thought they would be, employing other strategies is worth trying. Particularly, video content marketing is one tactic worth exploring, especially in these digital times. Producing corporate videos may be just what you need to effectively communicate your brand story and differentiate yourself from the competition. That said, you must remember to prepare for the production well to achieve a truly amazing and compelling video. 

Looking for professional video production service in Vancouver? Look no further than Backlot Media! We are an award-winning video production company with more than 75 years of experience in creating multi-platform video content. Get in touch with us today for a free consultation! 


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