The Impact of Video Marketing on Your Business

In today's modern era, navigating the intricacies of digital marketing can be a bit tricky. While it works wonders in promoting your business, reaching out to your target market, and conducting business transactions, you also have to be highly critical in your marketing pursuits. Aside from choosing the right channel, you have to select the best online strategy to go with it. This is where video marketing comes into the picture. As you may have observed over the years, videos can resonate well with people because they are compelling and easily digestible for public consumption. In this article, we will share what you need to know about the impact of video marketing on your business and why it's an investment worth making.
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Video marketing in a nutshell


Video marketing is as simple as creating videos to promote your brand and sell your products or services. It can also be utilized to promote your business events, endeavours, and other activities. However, there’s more to it than you might expect! In fact, it is deemed an effective form of visual storytelling. Not only does it grab the audiences’ attention and stir their interests, but it also keeps them engaged and persuades them to patronize your brand.


Why it matters and how it stands out


There’s no denying that the world has mostly become digital, where people live and breathe online. Whether through social media, websites, and other online platforms, people search for information, interact with people, make decisions, and conduct business in the digital space.


Did you know that most online users today prefer to consume video content over text and imagery? While blog posts, infographics, and other content types are useful in marketing, videos provide a creative, compelling, and moving experience for the viewer. Because of this, video marketing effectively entertains people, keeps them engaged, and even compels them to conduct business with you.


Types of video content


As far as video content is concerned, you can resort to various messaging types for your video marketing. For your reference, here are some of the types you may want to consider for your video production:


  • Brand story: You can create a video that will tell a story about your brand. This option goes beyond talking about your vision and mission, products or services, and the people behind the business. You can also feature day-to-day activities, stories of your valued customers, and business engagements. 


  • Product demo: If you’re going to market a newly launched or existing product, it’s best to produce a product demo because consumers can be highly critical. Apart from reading online reviews, customers now prefer to see actual clips of your goods before making a purchase decision.


  • Live video: Live videos are common among businesses today for various reasons. If you’re launching a new product, holding a business event, or pursuing some social responsibilities, these are the best occasions to go live. They serve as instant proof of your business’s legitimacy and credibility; even interviews with key stakeholders can uphold your business reputation!




At this point, you now know how video marketing can be very impactful on your business. To that end, be sure to produce valuable and relevant content pieces regularly and consistently publish them on your website, social media, and other digital platforms. Whether a brand story, product demo or live video, you’ll be amazed at how it can kick your business up a notch!


Are you looking to boost your video marketing for your business? We’ve got your covered, as we provide video production services in Vancouver to help companies or organizations grow. Get in touch with our team of creative talents today to see how we can help!

Picture of Raffaele di Nicola

Raffaele di Nicola

Technical Director @ Backlot Media

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