4 Reasons Video Marketing Is Effective and Why You Need It

Need better reasons than “video marketing is great” to implement video marketing into your content marketing plan? If so, then here are four more reasons to consider!

1. Boosts your SEO efforts

Search engines see videos as high-quality content. Add that to the fact that most users prefer to watch videos over other types of content, and your website will likely enjoy plenty of traffic. All these factors working together means an overall boost to your website’s metrics that improves your SEO efforts and rankings.

That said, this does not mean that any video will work for you. The videos you upload need to utilize strong titles and the right keywords to perform exceptionally well.

2. Engaging on social media

Videos are found everywhere on social media platforms, and for a good reason: They are highly engaging. They are a great way to catch people’s attention as they quickly scroll through posts. Also, videos enjoy an incredibly high rate of shares, meaning that you enjoy what is essentially free advertising. All you do is upload it, and your audience will share it with others, bringing more attention to your brand.

3. Acts as a competitive advantage

Not every business uses video marketing in their content marketing strategy. Those that do not implement video marketing claim that video marketing is too expensive or that it is not worth the time and effort. Of course, this is because they have not tried it out at all. This is perfect for you because you can give yourself a massive competitive advantage when you do implement it. 

4. Easily remembered by the audience

Of all the types of content that customers often run into, the ones they remember most vividly and for the longest time are videos. While they may not be able to recall exactly the content, what they will be able to recall is the brand associated with it. As such, when you implement video marketing, customers will far more easily recognize you. When the time comes that they need something you offer, they will remember to come to you.

Conclusion

When you consider all the benefits above, it becomes clear that there is no reason you should not implement video marketing into your content marketing strategy. However, if you want one more reason, think of this: Video marketing builds trust.

The one thing that videos can do that not many other content types can is to evoke and display emotions. These emotions can lead to a sense of trust that can solidify into a strong relationship between customers and businesses. In the long run, that trust is going to turn into loyal customers who are willing to put you first on their go-to list whenever they need a service or a product you offer.

Backlot Media is a Vancouver video production company that offers services to growing organizations and businesses. If you need help with video production in Vancouver for marketing purposes, work with us today!