The Impact of Video Marketing on Your Business
In today’s modern era, navigating the intricacies of digital marketing can be a bit tricky. While it works wonders in promoting your business, reaching out to your target market, and conducting business transactions, you also have to be highly critical in your marketing pursuits. Aside from choosing the right channel, you have to select the best online strategy to go with it. This is where video marketing comes into the picture.
As you may have observed over the years, videos can resonate well with people because they are compelling and easily digestible for public consumption. In this article, we will share what you need to know about the impact of video marketing on your business and why it’s an investment worth making.
The Benefits of Using Motion Graphics in Marketing
Digital marketing has a wide range of available formats, but video production is undeniably one of the primary ones. 93% of video marketers have stated that video has directly led to a rather significant customer increase. Meanwhile, 91% reported an increase in return on investment, according to Animoto’s Social Video Trends: Consumer and Marketer Insights 2020. Video being essentially omnipresent in marketing means that you have to exert a little extra effort to stand out. This is where motion graphic videos come into play.
3 Pre-Production Tips for Crafting a Great Corporate Video
Corporate videos have become an increasingly helpful tool in the business world. While they have been used by companies for decades, they have evolved and come a long way over the years. On top of that, their uses and applications in these digital times are ever-expanding.
How to Start Recording Video
Identify your recording space. Before you start recording, pick a place you find comfortable, convenient, quiet and accessible. Give yourself more space than you think you need, as you may acquire new equipment down the road. If your recording studio is in your home or at work, try to use interior rooms that are less […]
The Best Video Production & Marketing Strategies for 2019
As 2019 approaches, there could be a dramatic shift in the digital marketing scene which encompasses SEO, social media, content marketing and more. In a constantly changing high-tech era, companies continue to wrestle for attention online. With less than two months until the year closes out, it’s critical to consider the advertising landscape and rethink your […]
Info Overload & What That Means for Video Marketers
Online videos are always going to be more concise than written messaging because they can convey information on more levels simultaneously than a written message can. Of course, there are bad videos just like there is bad writing. But a well-executed video can provide much more info in a shorter time. AND, a range of […]